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BUZZ NEWS




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Pretty in Pink: The Fiat 500

...Need Some Acrylics to Go with that Paint Job?

Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted (...)

 
Posted on February 8, 2010

Angela Natividad

 
 

App Saves Life of Haiti Aid Worker

’Pocket First Aid & CPR’ Springboards to Top 50 Paid (...)

Here’s a story that probably keeps Steve Jobs’ toes warm at night: one Dan Woolley, an aid worker in Haiti, credited his ability to survive under rubble for 65 hours to the American Heart (...)

 
Posted on February 5, 2010
3 comments

Angela Natividad

 
 

Playboy’s Next Cover Girl Shall Rise from the ’Net

By the Strength of Her Own Webcam, No Less!

Ahh, the internet finally comes full-circle. Playboy, which represents one of the classier ways you can sell your skin without gaining too much skank cred, has made it possible for (...)

 
Posted on February 5, 2010

Angela Natividad

 
 

Wrangler Lets You Manipulate a Man

Toss Him Around without Lifting a Finger!

Still smarting from responses to "We are Animals," whose imagery left a few women feeling slightly freaked, Wrangler compensates with with Manipulate a Man, a curious introduction to (...)

 
Posted on February 4, 2010

Angela Natividad

 
 

Onitsuka Tiger Produces Giant Wooden Puzzle

Shoe-Shaped Labyrinth Hosts Frustration and Prizes

Amsterdam Worldwide latest interpretation of Asics brand Onitsuka Tiger’s ongoing "Made in Japan" campaign is slightly more interesting than the stuff that came before it: it digs into (...)

 
Posted on February 3, 2010
1 comment

Angela Natividad

 
 

TurboTax Launches ’Friends Like You’ Socnet

Because Tax Time Should Be a Social Experience...?

About three years late on the "everybody should have a proprietary social network!" train, TurboTax launches Friends Like You, which promises to make it easy for "people with similar (...)

 
Posted on February 3, 2010
1 comment

Angela Natividad

 
 

Retailers Turn Talent Agents at General Pants

Apparel Brand Launches Contract-Free Record Label

Here’s a promotional tactic that solves a big gaping problem in the music industry: Australian apparel label General Pants is launching a record label, Major Label, which will appear on (...)

 
Posted on February 2, 2010

Angela Natividad

 
 

Pepsi Issues Grants to ’Refreshing’ Ideas

Cast Votes to Make Pop Pay!

Last week we were merched on the idea that buying Girl Scout cookies could quite possibly save the world. If you need something equally altruistic to wash down all those Tagalongs and (...)

 
Posted on February 1, 2010
1 comment

Angela Natividad

 
 

Sussex Safety Focuses on Love, Not Loss

Because a Safe Mindset is About Protecting What’s Dear

It isn’t often that you see a driver’s safety video that pulls your heartstrings without compromising your gag reflex, but they’re out there and this is one of them. (...)

 
Posted on February 1, 2010

Angela Natividad

 
 

Girl Scout Cookie Ideology Hits YouTube

Could Saving the World Be as Simple as a Snack Buy?

The Girl Scouts of the USA try going viral under the header "What Can a Cookie Do?" The result is decidedly not cutesy, and thankfully not jam-packed with images of dimply girls in the (...)

 
Posted on January 29, 2010
1 comment

Angela Natividad

 
 

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