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BUZZ NEWS




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Useful Stuff You Do, and Don’t, Know About Chatroulette

Like Where Pervs Live, and How Likely You are to See (...)

Roger Moore of RJMetrics recently wrote a detailed guest post on TechCrunch about some Chatroulette fun-facts. This video explains, more or less, what Chatroulette is (don’t you wish (...)

 
Posted on March 18, 2010
1 comment

Angela Natividad

 
 

Logorama Takes Oscar for Best Animated Short Film

And With It, 2500 Logos are Recognized

We should’ve mentioned this sooner, but it’s never too late to pay an accolade. Short film "Logorama," the lovechild of French filmmaking group H5 (composed of François Alaux, Hervé de (...)

 
Posted on March 18, 2010

Angela Natividad

 
 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

’The Road to Recovery’ in collaboration with Vanksen

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

’Once You Kill a Cow, You Gotta Make a Burger’

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

When Small Business Declares War on Big Business…

…who do you blame?

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. (...)

 
Posted on March 17, 2010
1 comment

Thierry Daher

 
 

Don’t miss the Marketing 2.0 Conference in Paris

On the 22nd and 23rd of March 2010

Sixth Marketing 2.0 Conference co-organized by the Brand Science Institute and Vanksen on March 22 and 23 in Paris / Experts from Google, YouTube, Disney, Kodak, and Lufthansa discuss (...)

 
Posted on March 17, 2010

Jonathan Maloy

 
 

Specsavers Appropriates Axe/Lynx’s ’Billions’

Fragrant Pits Won’t Save You if Your Glasses are Gross

Axe-Lynx has blown its last few years of strength in the men’s care industry — an arena in which it was fairly new and surprisingly successful — proving itself a one-trick pony: use our (...)

 
Posted on March 16, 2010

Angela Natividad

 
 

Heineken Lures Soccer Fans into Classical Music Beartrap

Obedient Boyfriends Rewarded with Big-Screen UEFA Treatment

The most sacred moment guys have left is watching soccer with friends — a moment increasingly at risk. To remind Italian men of the preciousness of this time, Heineken organized a fake (...)

 
Posted on March 15, 2010
3 comments

Angela Natividad

 
 

Cotillard Reveals French Secret to Winning Man’s Respect

Feel Objectified? There’s a Forehead Tittae for You!

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which (...)

 
Posted on March 12, 2010

Angela Natividad

 
 

IKEA Cozies Up the Paris Métro

Bringing Some Home to Cold Concrete

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, (...)

 
Posted on March 11, 2010
3 comments

Angela Natividad

 
 

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