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The Future of Viral Videos

Feed Agency explains how the use of viral videos is developing

Feed Agency, an online marketing agency based in Los Angeles has recently released an interesting study on how viral video use among communications agencies is developing. 40 agency (...)

 
Posted on January 7, 2009
 
 

Heineken Understands Men

He screams, she screams, they all scream for Heineken

Heineken has already come out with its 2009 opening number. Here’s a quick review of the “when in doubt, go with stereotypes” theory of marketing, used by Heineken: Men = beer + (...)

 
Posted on January 6, 2009
 
 

Humanitarian Lion: First World Virgins

An answer to Burger King’s Whopper Virgins campaign

A few weeks ago, we spoke to you about Burger King’s new campaign to bring the Whopper where it has never gone before: Whopper Virgins (read article here). The aim of the campaign is to (...)

 
Posted on January 6, 2009
 
 

Top 5 Ads of 2008: Skittles, Obama, CNN, NBA and Nike

Last year’s greatest ads

As the new year has just started, it’s time to look back on last year’s accomplishments. The world of marketing follows the same rules. It’s a good time to analyze which ads were the most (...)

 
Posted on January 5, 2009
 
 

Tsunami Sushi Bars’ Giant Sushi Roll

Düsseldorf Airport’s sushi ambient marketing

I love sushi! Salmon and squid sashimi are two of my favorite things to eat. Despite loving sushi, I’m not sure if the “bigger is better” policy is very practical with sushi. The bigger (...)

 
Posted on January 5, 2009
 
 

Alka Seltzer: The Hangover Remedy

Alka Seltzer surprises consumers in the Ukraine

Over the course of your drinking years, I’m sure you’ve decided upon your favorite hangover remedy; for example, a banana milkshake, ginger, tomato juice, or in the case of my friend (...)

 
Posted on January 5, 2009
 
 

A UK Website Rating System?

Keeping the Internet safe for British children

In 1996, the US Congress and the FCC introduced the TV Parental Guidelines system which began rating TV programs in order for parents to better control what their children watch. This (...)

 
Posted on January 5, 2009
 
 

CPB Shred School – Guitar Tutorials

Crispin celebrates the holidays with music

Each year at Crispin, Porter & Bogusky, the holidays are always celebrated a little bit differently! This year was no different and the communications agency has created an (...)

 
Posted on January 5, 2009
1 comment
 
 

Postcard Word-of-Mouth Campaign

Book recommendations by mail

We are always stressing the importance of word-of-mouth to help get your products, services, and messages out to the public. A small investment in word-of-mouth marketing can reap big (...)

 
Posted on December 31, 2008
 
 

A Significant Increase in Blog Readership

Blogs used for tech purchases

In August, BuzzLogic and JupiterResearch released a study that found that blog readership in the US has increased 300% over the past four years. While the study focused on US Internet (...)

 
Posted on December 31, 2008
 
 

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